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Beer brand Sol ran a marketing campaign in London, where they offered commuters a chance to prove that they are “free spirits at heart” by letting them exchange their work ties for free beer.
In the campaign called ‘A Free Beer For Free Spirits’, commuters simply insert their tie in a recycling bin, and in exchange, it will dispense a coupon which they can exchange for a free bottle of beer.
Click to watch the video below:
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