Content Curated By Darin R. McClure & a few photos

Pre-order WTF and get a silver #EndofBusiness bookmark
February 27, 2013, 10:31 am
Filed under: Uncategorized

Pre-order WTF and get a silver #EndofBusiness bookmark:
I just learned that What’s the Future of Business is just about to start shipping!
I’m so excited to share my new book with you. I put a lot of time and passion into writing what I hope is nothing less than an easy-to-ready„ convincing but also helpful book.
I’ve also invested a significant amount of effort into the creativity and design behind what a book could be…in this case a proof point for demonstrating the importance and power of experiences. The tagline is after all, “changing the way businesses create experiences.”
First, the book is square in shape, kind of like a coffee table book. It was designed in partnership with my friends at Mekanism (they created the Pepsi/Beyonce ad during Super Bowl, and every chapter features original artworks based on key themes within each by my dear friend Hugh MacLeod (@gapingvoid). It’s also designed to be immersive…think of it like a mobile, analog app. How I convinced Wiley to let go of the design process is beyond me, but I’m more than thankful. This thing is beautiful.
For authors, pre-orders are very very important and this is crunch time. I’d like to ask you for your help. In exchange for pre-ordering WTF, I’d like to thank you by sending a silver bookmark that features an engraved cover of The End of Business as Usual. They make the perfect pair!
Please pre-order here:


Then send an email to Sarah Buhr with your proof of purchase (anything really, as long as it doesn’t reveal personal info) along with your address and we’ll send the bookmark out to you!
Note: e-books will go live on the same day the book becomes officially available. Sorry retailers aren’t making ebooks available for pre-sale.


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