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A good way to get your advertisement plenty of exposure is to place it where there will be a lot of people looking.
With that in mind, Japanese advertising company Absolute Territory PR is offering a unique service that gives brands a ‘leg up’ on their competitors—by renting the legs of young Japanese girls as ad space.
Using the notion that ‘sex sells’, this clever marketing strategy was reported to be a big hit with businesses across Tokyo—especially to Japanese men.
Girls who are interested in renting out their legs will have to get their legs ‘stamped’ with an ad, after which they can go about their daily routine.
They will have to wear the ad for eight hours or more a day to get paid—and preferably dressed in miniskirts and high socks.
To prove that they are ‘advertising’ the stickers, participants must also post pictures of themselves wearing the ad on Facebook, Twitter or other social media networks.
Eichi Atsumi—a spokesperson for the ad company—said that the only guidelines for the job is that the registered person should be connected to “at least more than 20 people on some social network and that they are over 18 years old”.
According to The Daily Mail, about 1,300 girls have already “registered their legs as ad space” with the company, and the numbers are only increasing.
‘Thigh-vertisements’—yay or nay?
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