Content Curated By Darin R. McClure & a few photos

The ‘World’s First’ Tastable Print Ad
February 21, 2013, 9:01 am
Filed under: Uncategorized

The ‘World’s First’ Tastable Print Ad: [Click here to view the video in this article]

To get more people to try its new orange-flavored soft drink, Fanta created the “world’s first tastable print ad”.

Infused with the company’s “super-secret formula”, the edible and ‘tasty’ paper ad encourages readers to literally tear the page off and share the taste of orange with their friends.

Developed by ad agency Memac Ogilvy, the ad also allows Fanta to distribute samples to the masses without providing the actual product.

Click to watch the video below:

[via Ads of the World]


Leave a Comment so far
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: