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To get more people to try its new orange-flavored soft drink, Fanta created the “world’s first tastable print ad”.
Infused with the company’s “super-secret formula”, the edible and ‘tasty’ paper ad encourages readers to literally tear the page off and share the taste of orange with their friends.
Developed by ad agency Memac Ogilvy, the ad also allows Fanta to distribute samples to the masses without providing the actual product.
Click to watch the video below:
[via Ads of the World]
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