Content Curated By Darin R. McClure & a few photos


Webinar Recording: Converged Media Imperative via @jowyang
September 22, 2012, 8:16 am
Filed under: Uncategorized

Webinar Recording: Converged Media Imperative:
Need to learn more how Paid, Owned, and Earned are going to work together? We call this ‘Converged Media’ and it’s coming to a website near you.
Please listen into this webinar which provides an overview from our recent research report on the Converged Media Imperative (download now), it provides business demands (with data), real world case examples, requirements for success, an examination of workflows (more here), and a list of requirements to get started.  I’m pleased to be joined by my co-author Rebecca Lieb, and special thanks to researcher Jessica Groopman, and Andrew Jones.
The recording is available below, please sit back, listen, and learn how companies are starting to converge ads, corporate content, and social now.

The Converged Media Imperative: How Brands Must Combine Paid, Owned & Earned Media (WEBINAR) from Altimeter Group Network on SlideShare

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